Someone renovating a bathroom isn’t looking just for “tiles”. They need tiles, adhesive, grout, floor tiles, trims, sanitary ware and, at the end, a mirror, towels and accessories. If the store sells each product separately, the buyer leaves for another shop halfway through the list. If the store helps with the whole project, the basket grows several times over.
VADSTUDIO markets home goods, building materials and renovation stores in Moldova and builds the catalogue and content around customers’ real projects.
A catalogue organised by project
- Pages like “Bathroom renovation”, “New kitchen”, “Balcony makeover”, “Country house” with every product needed.
- Complementary products on every page: what else to buy with this item.
- Downloadable checklists for each type of renovation.
- Filters by size, colour, material and style.
Calculators that bring customers
How many packs of laminate do I need for 18 m²? How much paint for a room? How many bags of tile adhesive? Simple calculators on the website answer very popular searches, bring free Google traffic and take buyers straight to the cart with the right quantity.
Content for DIY renovators
- Step-by-step instructions and short videos: how to install, how to choose, which mistakes to avoid.
- Examples of interiors made with the store’s products.
- Answers to frequent questions about material compatibility.
- Advice on WhatsApp based on photos of the room.
Trade customers
Tradespeople, construction crews and interior designers buy regularly and in large volumes. For them we prepare separate terms: special prices, a customer account, delivery to site and quick ordering from a list. One loyal trade customer brings as much as dozens of occasional buyers.
What we measure
Average basket, sales by project and category, trade customer orders and traffic from calculators and guides. The data shows which projects deserve stronger promotion each season.
The renovation season
Demand for building materials and home goods follows a clear rhythm. In spring and summer people renovate façades, balconies, yards and country houses; in autumn — interiors, heating and insulation; in winter they choose décor and holiday products. We plan promotion around this calendar:
- seasonal pages and guides prepared a month before peak demand;
- campaigns for seasonal categories: exterior paints, irrigation, heaters, insulation;
- offers for trade customers before the construction season starts;
- home gift selections in December.
The ad budget works exactly when people are ready to buy, and seasonal pages collect Google traffic year after year.
Why VADSTUDIO
We have experience with online stores for home goods, furniture and smart-home products, including automatic supplier imports. The agency’s founder personally leads the strategy, and the VADSTUDIO team handles the website, SEO and ads.
Send a request or message us on WhatsApp — we will propose a project-based structure for your catalogue for free.
